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SEO: the Good, the Bad and the Ugly

by | Feb 20, 2021 | Around the Block, Three Letter Marketing

If you look around for SEO help, you might wonder what sets one business’s SEO services apart from another’s. A business that offers SEO services will usually have different SEO viewpoints, tools, and methods for optimizing their customers’ sites. These different approaches are generally termed as “hats” SEO services are typically three types of hats:

Black Hat SEO -the Bad

Black Hat SEO techniques are also known as SEO spamming. From the 2nd term itself, you probably may have an idea of what this kind of SEO service has to offer. Black Hat SEO is focused on producing sites that are targeted at deceiving or controlling online search engines for much better site ranking. Black Hat SEO relies heavily on software automation to come up with many substandard web pages and pulls links from other websites which are actually irrelevant. This SEO technique usually gets irrelevant or bad search engine result pages or SERP quality. What is unfortunately useful with Black Hat SEO is that it can get your site on the top of search engine rankings(SERP) in a brief span of time. However, this is not a very smart SEO technique and can hurt your site in the long run. If you want to get on top( and take some risks) on Google search results in the shortest amount of time possible and are willing to take the threat of breaking some website behavior guidelines, Black Hat SEO services may work for you, but probably not.

White Hat SEO – the Good

White Hat SEO services rely on the advantages of putting in relevant and quality content as well as reliable marketing methods to put sites on top of search engine rankings. White Hat  SEO services will focus mainly on your website content. In the long run, White Hat SEO is definitely considered to be the better choice.

Grey Hat SEO – the Ugly

Grey Hat SEO is in between the two tools above and is all about the balance between risk and reward. There are, in fact, a vast number of SEO services options classified under this. Mostly Grey Hat SEO services may tend to utilize more dubious strategies and take even larger risks to produce quick search engine rankings(SERPs). While most Gray Hat SEO services methods obey online search engine standards, others may put you at risk. Be sure about what you are exactly subjecting your online site to if you decide on SEO services utilizing Grey Hat.

Which Hat should you choose?

According to search engines such as Google, White Hat is good SEO; Black Hat is bad SEO, while Grey Hat is Ugly SEO and is, for the most part, dicey. Those promoting Black Hat SEO services might inform you that White Hat is too inefficient, and Grey Hat might be safe, however not as efficient. When no Grey or Black Hats are involved, those who prefer Grey Hat may declare that White Hat SEO Services is only efficient only at a greater cost in time and money. White Hat SEO companies will tell you that Black Hat SEO users are cheaters, and those providing Grey Hat are grifters.

With all of these varying opinions, know that it is still up to you to pick the ideal kind of SEO services that you desire. It is your goals that will identify which type of Hat you ought to use. From my perspective, White Hat is better and more cost reliable if you are serious about your business.

If you have are looking for remarkable SEO services, please visit us at Velocity WordPress

Robert Lane

Robert Lane

I have a true passion for designing WordPress websites.  Over two decades of experience in planning, developing and implementing state of the art web-based solutions for businesses.