Automattic cutting 16% of its workforce isn’t just a random shakeup — it’s the result of years of aggressive expansion and a fast-changing tech landscape.
Over the past few years, Automattic has been busy buying up WordPress product companies, WooCommerce extensions, and even platforms like Tumblr. That kind of rapid growth creates a lot of management layers and redundant teams. These layoffs feel less like “streamlining” and more like clearing out what they no longer need.
There’s also the elephant in the room: AI.
Automation is quietly replacing traditional workflows in support, moderation, and even parts of development. Companies everywhere are cutting staff where AI can now pick up the slack — and Automattic is clearly no exception.
As committed WordPress developers, we believe in the platform’s future — regardless of how the corporate players move.
WordPress remains one of the most powerful, flexible tools for building on the open web. But the business side of the ecosystem is changing fast.
For small business owners, freelancers, and agencies:
Stay flexible.
Don’t tie your success to a single plugin, company, or service. Build strong foundations, own your audience, and be ready to pivot — because the rules are being rewritten, and those who adapt will be the ones who thrive.
