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The Curse of the Squished Website

The Curse of the Squished Website Get help with mobile responsive design at Redflippers

Written by Laura Lane

I'm an experienced web designer and social media manager with a track record of delivering beautiful, user-friendly websites and effective social media strategies for clients of all sizes and industries.

July 1, 2024

Oh, the joys of browsing the internet on your mobile sidekick! You’re on the go, killing time, perhaps at the doctor’s office or stuck in a traffic jam, and decide to browse a website. But alas, the website you are attempting to view wasn’t designed with mobile users in mind, and suddenly, you’ve walked into binary bedlam, faced with a chaotic mess of content.

The once beautifully laid-out page you viewed on your home or work computer is now a jumbled hodgepodge of text, images, and buttons, all vying for your attention like a bunch of rowdy kids at a birthday party. You pinch and zoom, trying to make sense of it all, but it’s like playing a game of whack-a-mole, with the content constantly shifting and arranging itself. It’s like someone regurgitated their website into a tiny box. Oh, the throes of frustration! That’s an immediate finger jab to the back button, where users search for other sites they can actually read.

But fear not, dear reader! The solution lies in the magical world of responsive design, where websites adapt to different screen sizes like chameleons changing colors. Until more businesses become savvy to these advancements, we’ll just have to embrace the chaos and hope that all websites will play nice with our beloved cell phones one day.

Resistance is Futile: Evolve or Become a Digital Dinosaur

In today’s digital age, having a mobile-friendly website is no longer a luxury but a necessity. With more people accessing the internet on their smartphones and tablets, businesses that fail to optimize their websites for mobile devices are missing out on a hefty chunk of potential customers and revenue. Frankly speaking, nobody wants to pinch and zoom their way through a website that looks like it was designed for a desktop computer from the 90s. It’s like trying to read a book through a keyhole – frustrating and utterly pointless.

The statistics speak for themselves: a whopping 60% of all website traffic in America comes from mobile devices, and a staggering 73% of visitors abandon a website if it’s not mobile-friendly. That’s like turning away nearly three-quarters of your potential customers before they even have a chance to see what you’re offering.

On the flipside, businesses that have embraced the mobile revolution are reaping the rewards. A well-designed responsive website can boost conversion rates by up to 200%, and a smooth user experience can increase those rates by a whopping 400%. That’s like having a personal salesperson for every visitor but without the awkward small talk and bad breath.

The Nerdy Nuts and Bolts

Have you ever looked at a website on your cellphone and had to scroll to the left or right or it goes off your screen? That’s called content shift, meaning that the website developer did not use responsive website design. It’s possible they didn’t know about it, especially if your current website was built back in the Dark Ages.

Responsive design does the following:

Automatically adjusts a website’s layout and content to fit various screen sizes to prevent content shift and distortion.

  • It adapts the layout based on viewport size using fluid grids, flexible images, media queries, and responsive typography.
  • Responsive design starts with a mobile-first approach, prioritizing content for smaller screens first before progressively enhancing it for larger displays.
  • Techniques like setting images’ max-width, using the viewport meta tag, and using
    responsive image sources (srcset) ensure that images and content render properly across devices.
The Curse of the Squished Website Get help with mobile responsive design at Redflippers

The Great Mobile Reckoning: Google Lays the Smackdown

But don’t just take our word for it. Even the mighty Google has jumped on the mobile-friendly bandwagon,  favoring websites that are optimized for mobile devices in their search rankings. After all, who wants to be buried on page 10 of the search results, where only the most desperate and bored internet users dare to venture?

Now, you might be thinking, “But I already have a website, and it looks great on my desktop computer!” Well, my friend, that’s like saying your horse-drawn carriage is just as good as a Ferrari because it gets you from point A to Point B. Sure, it might work, but it’s not exactly a smooth ride, and you’ll be left in the dust by everyone else on the road.

Get Your Website Off the Couch and Into Skinny Jeans with Redflippers 

That’s where Redflippers comes in. We’re a team of web design wizards who can transform your outdated website into a mobile-friendly masterpiece that will have your customers swooning and your competitors green with envy.

Our team of experts will work with you to create a responsive design that looks stunning on any device, from the latest iPhone to your grandma’s ancient flip phone. We’ll optimize your website for lightning-fast load times because, let’s be honest, nobody has the patience to wait for a website to load these days.

But we don’t just stop at making your website look pretty. We’ll also ensure that it’s user-friendly and easy to navigate because nobody wants to feel like they’re trying to solve a Rubik’s cube just to find your contact information.

So, if you’re ready to join the mobile revolution and stop turning away potential customers like a bouncer at an exclusive club, call us at We’ll make sure your website is as mobile-friendly as a smartphone in a millennial’s hand.



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