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The Flip Side of Shopify: 10 Drawbacks in Terms of SEO

Shopify Drawbacks

Written by Laura Lane

I'm an experienced web designer and social media manager with a track record of delivering beautiful, user-friendly websites and effective social media strategies for clients of all sizes and industries.

September 18, 2023

A Comprehensive Look at Shopify: 10 SEO and Functionality Drawbacks

Shopify is a widely-used e-commerce platform that caters to businesses looking to create and manage their online stores with minimal hassle. While it’s known for offering user-friendly features, it comes with ten key drawbacks regarding SEO, functionality, and other aspects. By understanding these potential challenges, you’ll be better equipped to choose the right e-commerce platform for your unique requirements.

Ten Drawbacks of Shopify: Delving into SEO and Functional Limitations

  • Locked Sitemap: In Shopify, sitemaps are generated automatically, with no options for customization. This might become problematic as your store evolves and needs more sophisticated configurations.
  • Non-flexible URL Structure: Shopify requires the inclusion of “collections” for category pages and “products” for product pages. If you decide to migrate to another platform with more URL flexibility, this constraint can complicate the process.
  • Duplicate Content: Shopify’s URL structuring can lead to multiple URLs for the same product, resulting in duplicate content issues. Although this can be resolved with the help of a developer, it may not be feasible for all store owners.
  • Page Loading Speed: While Shopify offers various apps to boost website functionality, excessive usage can slow down site loading speeds, negatively affecting both user experience and SEO rankings.
  • Restrictions on Blogging: Shopify’s blog interface has limitations in terms of customizability, lacking options for personalized features without investing in custom theme development.
  • Simplistic Structured Data Interface: Despite offering a structured data feature, it remains basic by design and may need supplementary configuration or apps to work efficiently.
  • No Subcategories: To create product subcategories, store owners need to modify the codebase or engage a developer, making this aspect of Shopify less user-friendly.
  • Software Lock-in Challenges: Migrating from Shopify to another platform is a complex process, as users need to export their store data and adjust their website codebase for compatibility. This often requires technical assistance, along with additional resources.
  • Limited Built-in Promotion Features: While Shopify provides some promotional tools, such as discount codes and sale events, these lack customization options compared to other platforms. Store owners may need to rely on third-party apps for implementing advanced promotional strategies.
  • Restricted User Interaction: Shopify’s themes may hinder user engagement and community development, as native features for user wishlists, product reviews, and discussions are generally limited. Enhancing those aspects typically involves integrating additional apps or investing in custom development.
  • Beyond Shopify: Considering Alternative E-commerce Platforms

While Shopify has many advantages, those considering an e-commerce solution should also explore alternative platforms that might better suit their needs. In this section, we will highlight three popular e-commerce alternatives to Shopify, discussing their unique features and reasons why they could be the right choice for your business.


WooCommerce is an open-source e-commerce plugin specifically designed for WordPress websites. It could be a suitable choice for those already using or familiar with WordPress. Some reasons why WooCommerce might be the preferred alternative include:

  • Flexibility: As an open-source platform, WooCommerce offers the freedom to customize and modify code to adapt to unique business requirements.
  • Large Plugin Ecosystem: With a wide range of plugins and extensions available, WooCommerce allows businesses to expand their store’s functionality as needed.
  • Affordability: Being a self-hosted solution, WooCommerce can potentially be less expensive compared to hosted e-commerce platforms like Shopify.


Magento is another open-source e-commerce platform recognized for its scalability and robust feature set. Magento is a viable option for mid-to-large enterprises and may be chosen for the following reasons:

  • Scalability: Magento is renowned for accommodating growth, making it an ideal solution for businesses with aspirations to scale over time.
  • Advanced Customization: Magento enables extensive customization options for those with programming skills, allowing for tailored user experiences and shopping journeys.
  • Large User Community: Magento’s active and supportive community provides resources, advice, and assistance in navigating the platform’s complexities.


BigCommerce is a cloud-based e-commerce platform that hosts online stores for businesses of all sizes. Reasons to consider BigCommerce include:

  • User-friendly Interface: BigCommerce is known for its simplicity and ease of use, making it an excellent choice for users with minimal technical knowledge.
  • Built-in Features: This platform offers an impressive array of built-in features, reducing reliance on third-party plugins compared to other platforms.
  • Flexible API: BigCommerce’s API allows seamless integrations with various third-party applications, further enhancing its e-commerce capabilities .

Prodigy Commerce

Prodigy Commerce is a WordPress-based e-commerce platform that brings simplicity and power to online store creation. It blends easy setup with a wide array of customizable options [1]. Here are some compelling reasons why Prodigy Commerce might be a great choice for your e-commerce needs:

  • Effortless Integration with WordPress: If you’re operating an existing WordPress website, Prodigy Commerce integrates seamlessly with your site, offering a robust e-commerce solution without requiring you to switch platforms.
  • Advanced SEO Tools: Prodigy Commerce provides businesses with advanced SEO tools right out of the box, helping to increase the visibility and reach of your online store in search engines.
  • Affordable Pricing as in Free: Prodigy Commerce caters to businesses of all scopes and scales. Whether you’re a small startup or an established enterprise, you can find a package that fits your budget.

Choosing the Right E-commerce Solution

The choice of an e-commerce platform is a significant decision for any online business. Shopify, whilst being popular, has its limitations. The good news is, robust alternatives like WooCommerce, Magento, BigCommerce, and Prodigy Commerce can offer unique benefits that may align better with your business goals and requirements. Remember to weigh the pros and cons of each platform against your operating model and future growth plans before making your choice.


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The Redflippers Secret Sauce: Transforming Your E-Commerce Experience

At Redflippers, we’re not just service providers – we see ourselves more like partners on your entrepreneurial journey. Like a friend who’s there for you whether you’re charting new waters or looking to elevate your current business model. Consider us your e-commerce wingpersons, ready to steer your business to the next level of success.

Redflippers E-commerce Solutions: The Difference Makers for Your Business

Navigating in the world of e-commerce can feel like a juggling act. Between handling product listings, ensuring an optimal user experience and dealing with SEO, it may feel overwhelming. But with Redflippers at the helm, you can rest easy. We cater to businesses that can’t afford expensive agencies but need more than DIY solutions. So, how can Redflippers make a difference in your e-commerce journey? Let’s have a chat about it:

  • Guided Platform Selection: It’s a big e-commerce world out there with platforms like WooCommerce, Magento, BigCommerce to name a few. Our team can help you pick the right one for your specific needs by providing clear, jargon-free insights.
  • Seamless Store Setup: Getting your online store up and running can seem daunting, but we’re here to support you. We handle the intricacies of store setup, freeing you to focus on what you do best – innovating and growing your business.
  • Personalized Store Design: You have a vision for how your store should look and feel, and we’re here to transform that vision into reality. Our team will work closely with you to customize and design your store, reflecting your brand’s identity.
  • Dedicated Migration Help: If you are considering a transition from one platform to another, we’re here to ensure that your migration is smooth and efficient. Our team provides hands-on support to safeguard your operation from data loss and technical issues.
  • Ongoing Optimization: The road to success is always under construction, and that’s true for your online store as well. We will continually maximize its potential to engage customers, improve conversion rates, and provide an effective user experience.

At Redflippers, we don’t want you to just “use” our services; we invite you to be part of our vibrant community. Together, we aim to build a network where small businesses support, share experiences, and grow with each other.

By choosing Redflippers, you are joining an ecosystem that believes in collective growth. We’re here to lend our support as you embark on this exciting journey, ensuring that your small business is not only surviving but thriving in the online space. Let’s embrace this e-commerce adventure together!

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  1. What is Canonicalization and What Does It Do? – Search Engine Journal
  2. How to Migrate a Shopify Store – E-commerce
  3. WooCommerce –
  4. WooCommerce Extensions –
  5. Magento Commerce –
  6. Magento Community –
  7. BigCommerce –
  8. BigCommerce API Documentation –
  9. Prodigy Commerce –
  10. How Prodigy Works –

If you’re ready to take your online presence to the next level, sign-up for our web design and development and cloud services today!

We’re confident that our services will help you achieve your online goals and we’re excited to be a part of your business journey. Don’t wait, contact us now and start seeing results!